EasyGo will be part of the Easyfairs standard offering from 2020 and is a service package with a wide range of marketing tools based on the most recent developments in digital marketing technology. With the arrival of EasyGo, the exhibitor gets even more out of the exhibition participation and it becomes even easier and corona-proof (without physical contact) for the visitor to collect information during the exhibition visit.
For the exhibitor
EasyGo increases online visibility prior to the exhibition and following up on leads after the exhibition has never been easier. Exhibitors can choose from four EasyGo packages. A suitable package for everyone that matches the exhibition objectives. Prior to the fair, the exhibitor fills an online profile in My Easyfairs with company information and product information. The information from this profile will be shared after the fair with visitors who have shown interest during the event. The exhibitor is in charge of this himself, the more extensively the profile is filled in the run-up to the fair, the more interesting information is shared with potential new relations.
For the visitor
Thanks to the arrival of EasyGo, the visitor can easily scan the interesting stands with the visitor badge that they receive when entering the event (Smartbadge technology) and after the visit, the visitor receives all information from the scanned stands directly in the mailbox. It is therefore important for you as an exhibitor to fill in your online profile in My Easyfairs as detailed as possible. Even when no face-to-face conversation has been held on the exhibition floor, the arrival of EasyGo means that relevant information can be exchanged, which means that generating leads has never been easier.