
AD Chemicals B.V.
About us
AD Chemicals
Advanced Development in Metal Surface Treatment. AD stands for Advanced Development. AD Chemicals, part of AD International, specializes in the chemical surface treatment of metals. We develop, produce, and supply high-quality chemical solutions for processes such as powder coating, wet painting, anodizing, hot-dip galvanizing, and industrial metal processing.
Our technologies are applied worldwide to a wide range of substrates, including aluminum, steel, galvanized steel, and multi-metal applications. In doing so, we support companies in various market segments where quality, process stability, and sustainability are decisive for the end result. With more than twenty years of experience in Chromium(VI)-free technology, AD Chemicals is a pioneer in sustainable surface treatment. We combine in-depth chemical knowledge with a practical, customer-oriented approach. Our mission is clear: to help companies make their processes more sustainable without compromising on quality, paint adhesion, corrosion protection, or aesthetic finish.
Chemical pretreatment is a critical step in every coating system. The quality of cleaning, degreasing, passivation, and conversion treatment significantly determines the performance and lifespan of the end product. Therefore, AD Chemicals works closely with its customers. We offer technical advice, laboratory testing, process analysis, and support for the optimization of existing and new production lines.
Through continuous R&D and extensive field testing, AD Chemicals develops robust and more environmentally friendly pretreatment systems that constitute a full-fledged alternative to traditional processes. Our solutions focus on high corrosion protection, excellent paint adhesion, stable bath lining, and efficient process management. Additionally, we help customers reduce energy, water, and chemical consumption, limit maintenance, and lower operational costs. In doing so, our technologies contribute to a lower environmental impact and align with the objectives of the European Green Deal.
An example of our innovative approach is the MM31® One Step Pretreatment technology. This integrated solution combines cleaning, degreasing, and conversion treatment in a single process step. This allows customers to simplify their process, save space and process steps, while simultaneously achieving a high-quality surface for further coating or finishing.
In addition to pretreatment, AD Chemicals supplies a wide range of process chemicals and specialties. These products contribute to cleaner, more stable, and more efficient production processes.
Markets
• General industry
• Aluminium finishing & anodizing
• Hot-dip galvanizing
• Coil, tube and wire industry
• Powder coating and wet paint applications
• Multi-metal surface treatment
Processes
• Cleaning and degreasing
• Chemical pretreatment
• Chromium(VI) free conversion treatment
• Passivation
• TOCs
• Paint stripping
• Corrosion inhibitors
• Lubrication boosters
• Process optimization and bath management
At AD Chemicals, we set the bar high. Our quality standard is aimed at the strictest international requirements, including Qualicoat, QualiMarine, Qualanod, Qualisteelcoat, GSB, NACE/FROSIO and MIL, depending on application, substrate and system design.
Our promise
AD Chemicals stands for quality that exceeds the market standard. We provide chemical solutions for excellent paint adhesion, durable corrosion protection and efficient, future-proof processes. As a full-service chemical supplier, we think proactively, offer tailored advice, and add value at every step of the process.
Visit AD Chemicals at Metavak and discover how our chemical solutions contribute to better paint adhesion, superior corrosion protection, more stable processes, and a future-proof surface treatment.
Chemical Solutions Tailored to Your Needs!
Products & services

MM31(R) Spraycan
Cleaning, degreasing, corrosion protection and paint adhesion in 1 simple step MM31® is an innovative chemical pretreatment from AD Chemicals. The product combines the worlds of mechanical and chemical pretreatment. MM31® results in a clean, ready to coat surface and a quality improvement of the coated substrate on both corrosion protection and paint adhesion properties. This is the result of forming of a conversion layer. The product also offers protection against flash rust and undercreep corrosion, allowing an extended storage time of up to 48 hours. In recent years, MM31® has developed from an innovative newcomer to an established market standard in a wide range of industries. The introduction of the spray can variant marks the next step in making the technology even more accessible. Whether for series production in truck and trailer construction, high-quality applications in the ACE industry, machine construction, furniture and interior construction, repair and maintenance in the workshop, or specialised applications in yacht construction and offshore: MM31® provides a robust, safe and durable pre-treatment with proven performance. The AD Chemicals sales team is ready to support interested companies with on-site demonstrations, without obligation. Read more about MM31® on our website!

PreCoat CPF 1-on-1 replacement for traditional iron phosphating and/or cleaning processes
In mechanical engineering, furniture industry, agricultural machinery production, and electrical engineering industry, phosphating is still one of the most commonly used pretreatment and cleaning processes for metal surfaces. We have the cost-saving solution! Read more on our website.

Cleaner OV, replace solvents with this powerful pH-neutral industrial cleaner
Environmentally conscious alternative Cleaner OV is a powerful, pH-neutral industrial cleaner developed for thorough degreasing and cleaning of metals and plastics prior to powder coating or wet painting. The formula effectively removes oil, grease, carbon residues and light oxidation such as flash rust, mill scale and weld skin. As Cleaner OV does not attack the surface (no etching effect), the cleaning agent is suitable for use in many production environments. Read more about our cleaners on our website!

Strip MCV, cold paint stripper
Sustainable and effective cold paint stripper Strip MCV is a sustainable and powerful cold paint stripper with a wide range of applications. The product is acid-based but free from the harmful methylene chloride found in many conventional paint removers. Nevertheless, Strip MCV offers excellent performance, enabling users to continue to remove paint efficiently. This makes the product a more sustainable alternative that also contributes to safety in the workplace. Read more about our paint strippers on our website!

Starter MM, metal cleaning
Efficient and Sustainable Metal Cleaning Starter MM is the solution of choice for cleaning metals. It effectively removes oxides, welding scale and light milling scale, can be applied at mild temperatures (20–35°C) and is pH neutral. This means it contributes to realisation of the Green Deal objectives, and is an environmentally friendly choice. The product is optimised so that drag-out has minimal impact on rinse water. Smart process optimisation leads to water savings. The product is multi-metal, suitable for: aluminium, galvanised steel and steel, and ensures a perfectly cleaned substrate, ready to apply MM31® in the next step. Read more about MM31® on our website!

PreCoat ADL-4P, passivation for iron phosphating process
PreCoat ADL-4P Passivation for iron phosphating is a hexavalent chrome free passivation treatment that can be used to upgrade the quality of chemical treatment in traditional iron phospahting processes. It as added to the last demi-rinse bath. PreCoat improves corrosion resistance and paint adhesion properties. Read more on our website!

Passivation ADL-32, passivation for hot dip galvanized steel (HDG)
Future proof passivation for hot dip galvanized steel (HDG) AD Chemicals offers future proof passivation solutions for hot dip galvanized steel, designed for direct use in the quench tank or cooling bath. The water based, trivalent chromium technology forms a protective passivation layer that provides excellent white rust protection, supporting stable surface quality in demanding galvanizing operations. USP highlights Direct application in quench tank or cooling bath Excellent protection against white rust Trivalent chromium, water based technology Read more on our website.

PreCoat Z31, Duplex coating pretreatment process
Pretreatment for HDG Duplex processes PreCoat Z31 is a high performance pretreatment for duplex coating on hot dip galvanized steel. Developed for galvanizers who also powder coat or wet paint, it delivers excellent paint adhesion and corrosion protection on galvanized surfaces and also provides passivation to reduce the risk of white rust on bare HDG. PreCoat Z31 is a complete pretreatment concept including etching, cleaning and conversion coating, suitable for spray, dip or cascade application. It is chromium(III) based, free of SVHC substances, meets GSB and Qualisteelcoat requirements and is Qualicoat approved (Approval No. A 119). Corrosion protection is reported up to 2000 hours NSS. Read more on our website!

PreCoat pretreatment system for Vertical powdercoating lines(Cascade lines)
PreCoat pretreatment for vertical powder coating lines with major water and energy savings In response to the European Green Deal, AD International partnered with Corialis Group to reduce the environmental footprint of aluminium surface pre-treatment for vertical powder coating lines, without compromising coating performance. The result is an optimised concept built around the PreCoat pretreatment system, combining measurable resource savings with a robust, chromium-free conversion layer designed to support demanding architectural requirements, including QualiCoat and Qualimarine. Key benefits · 66.7% energy savings · 87% water reduction · Stable quality proven over 3,024 hours AASS The optimised process features a sustainable water management concept that recirculates process water and cuts consumption from approximately 4,000–5,000 to 500–900 litres per hour. Within the PreCoat system, the chromium-free conversion layer promotes excellent paint adhesion and strong anti-corrosion performance for powder-coated aluminium components. Read more in the article on our website!

PreCoat CR Free, GSB and Qualicoat certified and meets Qualimarine requirements
Chromium-free aluminium pretreatment with PreCoat CR Free PreCoat CR Free is a Chrom(VI)-free pretreatment system for aluminium profiles and aluminium panels, delivering optimal paint adhesion, effective corrosion protection and a cost-efficient process. It is GSB and Qualicoat certified and meets Qualimarine requirements. Proven performance Independently validated at IFO (Germany): in AASS testing to DIN EN ISO 9227, PreCoat CR Free achieved 2,500 to 3,000 hours, clearly exceeding the Qualicoat requirement of 1008 hours. Key advantages · Outstanding paint adhesion and corrosion protection · Cost efficiency versus alternatives · Suitable for spray, immersion and cascade processes More information on our website!

PreCoat A32, Passivation System for Aluminium
PreCoat A32 is a chromium(III)-based passivation for aluminum. It creates a clear, thin conversion layer on the aluminum substrate. Switching to this chromium(VI)-free system is possible without major line modifications. Read more on our website

PreCoat Color, pretreatment aluminium
PreCoat Color is a fully chromium free aluminium pretreatment that forms a conversion layer for powder coating and liquid paint processes. It is designed for spray and immersion lines and works as a no rinse system that dries directly on the surface, simplifying the pretreatment step. A yellow colour effect supports fast visual quality control. PreCoat Color meets the demands of Qualicoat and has been tested at 3,024 hours AASS by IFO (Germany), supporting demanding requirements for adhesion and corrosion performance, including protection against filiform corrosion.
News

Intelligent pre-treatment with PreCoat CPF; sustainable and efficient
Van Maren Coating recently switched to PreCoat CPF.

Time savings, quality and sustainability; IntVeen modernises pre-treatment process with Cleaner OV and MM31®
With the switch to Cleaner OV (water-based cleaner/degreaser) and MM31® (conversion coating) products, IntVeen has taken an important step in modernising its pre-treatment process.

From production line to workshop: MM31® sets new standard in one-step pre-treatment
how can the quality of corrosion protection and paint adhesion be further improved, while at the same time making processes simpler, safer and more sustainable?

Time savings in pretreatment: BMS Coating chooses chemical treatment as an alternative to blasting
At BMS Coating, the focus is always on achieving a reliable and high-quality end result. The company specialises in powder coating a wide variety of metal components for both indoor and outdoor applications.

Thinking ahead in a changing landscape: Sustainable paint stripping without methylene chloride and working without solvents.
Substances such as methylene chloride (DCM) and volatile organic compounds (VOCs) are coming under increasing pressure.
Job ads

A job at AD International
The 'AD' in AD International stands for Advanced Development: advanced chemistry, in-depth knowledge, and continuous innovation. With expert and driven colleagues, we continue to improve our processes and develop solutions that meet our customers' needs, both today and tomorrow.

SHEQ Coördinator
Are you driven by safety, health, the environment, and sustainability? Do you know how to connect people and inspire colleagues about the importance of strong and well-structured SHEQ processes? And do you want to use your knowledge and energy to build a future-proof organization where these themes are truly embedded in the DNA? Then this is your chance: become a SHEQ Coordinator at AD International.

Maintenance Engineer
Are you the Maintenance Engineer who effortlessly switches between technology, safety, and reliability? Do you know how to translate complex technical issues into practical maintenance strategies that ensure installations continue to function safely and optimally? And do you enjoy collaborating with colleagues from Technical Services, Production, Safety, and Planning to carry out maintenance activities efficiently and with a future-oriented approach? Then we are looking for you!

Shift Leader Production
Are you a natural leader who thrives on managing and developing people? As a Production Shift Leader at AD International, you play a key role within our production organization. You ensure that daily production activities run safely, efficiently, and according to schedule. You are visible on the shop floor, motivate your team, and create a work environment where employees feel heard and can bring out the best in themselves. With your coaching leadership style, you actively contribute to a strong team spirit and continuous improvement. https://werkenbijadinternational.nl/o/shift-leader-production

Teamlead Customer Service
Are you a hands-on Customer Service Team Leader with a passion for customer satisfaction and team development? In this role, you will lead a team of five Customer Service Representatives and one receptionist on a daily basis. You are responsible for the further professionalization, management, and continuous improvement of the Customer Service department. Together with your team, you ensure high customer satisfaction by providing professional, timely, and customer-oriented service. You drive the efficient handling of customer inquiries and complaints and continuously work on improving the quality, effectiveness, and efficiency of service delivery. In this role, you combine operational excellence with a strong customer and commercial focus. You optimize processes, strengthen customer loyalty, and create added value for both customers and the organization. Additionally, you identify and capitalize on commercial opportunities arising from customer interactions.