At HSB, everything revolves around hospitality and out-of-home services. From ice cream parlors and cafeterias to lunchrooms and recreation parks: we help businesses surprise their guests every day. As a content marketer, you’ll play a key role in our online growth. You’ll ensure customers find us online, stay, and return.

You’ll write content for the website, blogs, product pages, customer stories, newsletters, and social media. You’ll maintain content planning and elevate our SEO with smart keywords, metadata, internal links, and link building. Together with our photographer/videographer, you’ll ensure that content not only looks good but also delivers results.

You’ll closely monitor performance through tools like Google Analytics, Big Commerce, and Metricool, and translate data into actions. You’ll follow trends, test new ideas, and experiment with tools like Klaviyo and marketing automation. This is how you ensure HSB is unmissable online.

Who are you? You have at least two years of experience in content creation and SEO, preferably within e-commerce. You write flawless Dutch, have a good sense of tone of voice, and can systematically maintain a tight schedule. Analytical work with SEO tools, CMS, Canva, and Klaviyo comes naturally to you. You’re brimming with ideas, proactive, and energized by collaboration.

What do we offer? A role where you truly make a difference. 26 vacation days, the option to work from home, a pension plan, an employee discount on the best coffee, social drinks, freedom to develop your own ideas, and plenty of opportunities to develop your skills in SEO, AI, and e-commerce.

Are you enthusiastic, eager to learn, and think you can make an impact? Email your resume and content examples to vacatures@hsb-haaften.nl
and surprise us with your creativity!